Engineering Economics and Financial Accounting

by: Senthil Arasu B, Praveen Paul J,
ISBN: 9788183715775

Introduction to engineering economics
Economic theories and managerial economics
Market forces – demand
Demand forecasting
Market forces / supply
Theories of production and cost concepts
Pricing strategies
Profit planning and control – break even analysis
Nature of industry
Market structure – diversities and implications
National income
Inflation, deflation and unemployment
Money and banking
Financial management
Basic financial concept
Capital budgeting decision
Sources of finance
Accounting
Ratio analysis

₹450.00

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Meet the Author

Senthil Arasu B

The authors B. Senthil Arasu, and J. Praveen Paul both have rich teaching experience in the relevant subjects. Both of them have industrial experience too. Mr. B. Senthil Arasu is a Electronic Engineer (B.E. ECE) with an MBA in Finance and Mr. J. Praveen Paul is a mechanical Engineer (B.E. Mech) with an MBA in Marketing. The authors have published various articles in journals and have presented papers in national and international conferences and seminars.

Books of Senthil Arasu B